This course intends to focus on business planning, integrated marketing from traditional to digital, resources availability, risks, analytical approaches, internationalization, leadership etc., keeping the eye on the ICT sector as part of a larger process of production of products or generation of final services, all under the Industry 4.0 umbrella and Marketing 4.0-5-0 issues. ICT does not mean just getting connected to potential customers/users/clients! Majority of the course lead to international trade and international marketing topics.